MARKETING BUILT TO GROW YOUR BUSINESS

Edge Marketing Solutions helps businesses build stronger brands, generate qualified leads, and turn marketing dollars into measurable growth.

Richard Perkins

President | Edge Marketing Solutions LLC

25 Years of Home Improvement Industry Experience

Marketing built by someone who understands your business.

For more than 25 years, I’ve worked alongside contractors and within the home improvement industry. I understand that growing a contracting business takes more than generating clicks, impressions, or even leads. You need the right opportunities, an effective sales process, strong follow-up, and marketing that produces profitable jobs.

My experience gives me a perspective that many traditional marketing agencies simply don't have. I understand the challenges contractors face—from seasonality and lead costs to competitive markets, sales performance, customer follow-up, and making sure your marketing dollars actually produce a return.

At Edge Marketing Solutions, I use that experience to develop practical marketing strategies built around how contractors actually operate and sell.

Whether it's digital advertising, SEO, website strategy, branding, lead generation, or improving the systems that turn leads into sales, the goal is always the same:

Help you generate better opportunities, close more business, and build a stronger company.

SEO & Online Visibility

Get found by the customers who are already searching for what you do.

Having a great business doesn't mean much if potential customers can't find you online. Edge Marketing Solutions helps improve your visibility across search engines and local search results so your business appears where customers are looking.

Our approach focuses on building sustainable online visibility, attracting qualified traffic, and turning searches into real opportunities for your business.

Services Include:

Search Engine Optimization (SEO)
Local SEO
Keyword Research & Strategy
On-Page SEO & Content Optimization
Google Business Profile Optimization
Website & Competitor Analysis
Search Performance Tracking
Ongoing SEO Strategy & Optimization

The Goal:
More visibility. More qualified website traffic. More opportunities to turn searches into customers.

Website & Conversion Strategy

Your website shouldn't just look good. It should help grow your business.

Edge Marketing Solutions develops website strategies focused on turning visitors into real opportunities. We combine professional design, clear messaging, strong calls-to-action, and an intuitive customer experience to help guide potential customers from their first visit to contacting your business.

Whether we're helping build a new website or improving an existing one, every decision is made with your customers—and your business goals—in mind.

Services Include:

Website Design & Development
Website Redesign & Optimization
Mobile-Friendly Design
User Experience (UX) Strategy
Conversion Rate Optimization
Landing Page Development
Calls-to-Action & Lead Capture
Analytics & Conversion Tracking
Ongoing Website Strategy

The Goal:
Turn more of your website visitors into calls, leads, appointments, and customers.

Branding & Creative

Build a brand people recognize, remember, and trust.

Your brand is more than a logo. It’s how customers recognize your business, understand what you offer, and form an impression of your company before they ever speak with you.

Edge Marketing Solutions helps businesses develop a consistent, professional identity across digital and traditional marketing. From visual design and messaging to advertising creative and promotional materials, we make sure your brand looks and feels connected everywhere your customers encounter it.

Services Include:

Logo Design & Brand Development
Brand Strategy & Positioning
Visual Identity & Color Systems
Marketing & Promotional Materials
Digital & Social Media Graphics
Advertising Creative
Print Design
Campaign Concepts & Creative Direction
Consistent Brand Messaging

The Goal:
Create a professional, recognizable brand that stands apart from the competition and builds confidence with your customers.

Your business has a story. Your brand should make people remember it.

Lead Generation & Marketing Strategy

Turn your marketing into a consistent source of new business opportunities.

Effective marketing isn't about generating the most clicks or collecting the most leads. It's about reaching the right people, creating a clear path from interest to action, and building a strategy that supports your company's growth.

Edge Marketing Solutions develops lead-generation and marketing strategies around your business, your customers, and your goals. We connect advertising, digital presence, customer follow-up, and performance tracking to help turn marketing activity into qualified leads—and qualified leads into customers.

Services Include:

Lead Generation Strategy
Marketing Strategy & Planning
Customer Targeting & Audience Development
Campaign Development & Management
Lead Tracking & Performance Analysis
CRM Strategy & Integration
Email & Lead-Nurturing Campaigns
Customer Follow-Up Strategy
Marketing Performance & ROI Analysis
Ongoing Marketing Consulting

The Goal:
Create a measurable marketing system that consistently attracts the right customers, generates qualified opportunities, and supports long-term business growth.

More leads aren't always the answer. Better leads—and a better strategy for converting them—are.

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